The can design.
It's fun, colorful and the Campbell's soup can of our time. In fact, there is an upcoming art exhibit in San Francisco dedicated solely to the vibrant and exciting beverage. The exhibit is sold out, by the way. Just like how the Pamplemousse flavor is almost always sold out at Safeway.
I could write odes to the subdued and layered essence of fruity deliciousness that is La Croix. Just one sip of Passion Fruit brings me straight to a tropical island getaway. Except the pools are full of carbonated goodness. A bit of Pamplemousse makes me feel like a trendy French girl eating a grapefruit on a balcony overlooking the Eiffel Tower. A taste of Tangerine makes me feel like... like I'm eating a tangerine. The point is, LaCroix does so much with so little. The ingredient list on the can is just two or three words long.
Society is becoming more health conscious by the day. Artificial sweeteners and low-fat foods aren't fooling anyone anymore. It's all about what is organic, natural and nutritious. La Croix combines the bubbly satisfaction of soda with the guiltless appeal of no sugar and no calories. That way, millennials can spend their time killing industries instead of giving money to Big Soda.
You can feel like a superior hipster when you drink it.
LaCroix is popular enough that you can converse about it with strangers and obscure enough so that you feel special. It hits that happy medium where you can feel like you are a unique and talented individual. You don't give your money to Big Soda. Big Soda wants you since you're entering your peak consumerism years. But you won't give them your money. Nope. You have LaCroix.
There are catchy songs about it.
If you haven't heard LaCroix Boi by Big Dipper, then crack open a cold one and take a listen. The video is smooth, campy and colorful, just like our favorite carbonated fruity beverage. Has anyone written such a beautiful anthem to soda? Probably not. Not even that catchy acapella tune about Coke that you hear in the theaters.
You can design your own can and flavor with the (unaffiliated) website mylacroix.
Do you think Big Soda would let you exercise this type of creative freedom? Nope. It's absolutely fun to create new flavors and colors with the site. The simple and beautiful design of LaCroix cans means that there can be endless variations that you can try out. LaCroix would never hurt you. LaCroix encourages you to be your best self. LaCroix is your wingman. Your best friend. LaCroix, please sponsor me.